HI

As they say the first impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The company logo is the company’s first impression.

The next question that arises is should the top management be actively involved in designing a custom logo for his or her business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies want to be more personal making use of their customers, as the logo serves as a communicator between the company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it really is turned into a pleasant process if listed below are kept in mind when making a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to select a font which will catch attention rather than allow identity be ignored. Certain tips can ease the choice of font:

? Avoid using common fonts, fonts that are used by the majority. Use a unique font that may make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo is not appealing to the eye you can be attracted to your brand or business? Carefully choose custom logo floor mats which will represent your company make sure it is in line with what your organization does and consistent with your company’s mission statement.

Another problem that arises in terms of image selection is downloading an image for your logo without realizing it’s already in use by way of a company in the related or unrelated industry. That leads to many legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.